The Making of the Peabody Annual Report

Contributed by Emma Lavoie

To many institutions, the annual report is one of the most important pieces of information. A single document, yet a powerful tool in communicating an institution’s performance during each fiscal year. Each fall the Peabody presents their annual report to the public, highlighting their achievements, overall performance of the past year, as well as their goals and objectives for the coming year. Not only does the annual report provide a snap shot of what a year at the Peabody looks like, it provides transparency of the institution to the public and its local community.

The making of the Peabody annual report includes several staff members who collaborate in the documentation, writing, and gathering of the material across several departments within the Peabody. These include: Administration (Ryan, Director), Education and Outreach (Lindsay, Curator of Education and Outreach and Ryan, Director), Collections (Marla, Curator of Collections), and Peabody Donors and Support (Beth, PA Director for Museums and Educational Outreach). Once the information is gathered and content is written, I take over to design the overall layout of the annual report.

A page from the 2020 Peabody Annual Report

Using the Adobe InDesign software, I create each page spread using the information that staff give me. When designing, it is important to always keep in mind the overall flow of information and that the format/design features are cohesive throughout the document. Something new I incorporated into the report this year were black and white photographs from the Peabody archives. I used these photographs as transitions between specific sections of the report to provide a natural break, while still maintaining the overall flow of the report. I also had a little fun creating a new page dedicated to our collections remote work during Covid-19.

Photograph from the Peabody archives used in the 2020 Peabody Annual Report

I really enjoy designing the annual report and watching all the work Peabody staff put into the year unfold with the design of each page. Not only does it provide an opportunity for each department to feature their success and performance, its where all the Peabody’s work finally comes together.

You can view the 2020 Peabody Annual Report here. Enjoy!

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